Trucordia Lands BYU Football Helmet Bumper in Expanded Deal
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Lindon, Utah – November 07, 2026 -- Trucordia, a Top-20 U.S. insurance brokerage, will put its logo on BYU football helmet bumpers from Nov. 7 under an expanded multiyear sponsorship with BYU Athletics. The announcement did not include financial terms.
Logo debuts on helmets in the Nov. 7 game against Utah
The Cougars face Utah in Salt Lake City on Nov. 7, the first game in which the Trucordia mark will appear on BYU helmets. The placement upgrades a relationship that began in 2024, when Trucordia first partnered with BYU Athletics.
Felix Morgan, Trucordia's CEO and chairman of the board, said BYU's fan base reaches well beyond Utah and that the deal puts the company's name on one of college football's most visible stages.