Lindon, Utah – November 07, 2026 -- Trucordia, a Top-20 U.S. insurance brokerage, will put its logo on BYU football helmet bumpers from Nov. 7 under an expanded multiyear sponsorship with BYU Athletics. The announcement did not include financial terms.
Logo debuts on helmets in the Nov. 7 game against Utah
The Cougars face Utah in Salt Lake City on Nov. 7, the first game in which the Trucordia mark will appear on BYU helmets. The placement upgrades a relationship that began in 2024, when Trucordia first partnered with BYU Athletics.
Felix Morgan, Trucordia's CEO and chairman of the board, said BYU's fan base reaches well beyond Utah and that the deal puts the company's name on one of college football's most visible stages.
BYU Athletics frames the helmet placement as a visibility upgrade
Casey Stauffer, BYU's senior associate athletic director of corporate sponsorships, described the helmet logo as giving the sponsorship a highly visible presence. BYU competes in the Big 12 Conference and reaches fans nationally through broadcast partners, athletic events and other experiences.
Sponsor ranks No. 18 on Business Insurance's 2026 Top 100 Brokers
Trucordia is headquartered in Lindon, Utah, and employs more than 5,000 people across the U.S. Business Insurance ranks it No. 18 on its 2026 Top 100 Brokers list. Insurance Journal places it No. 13 on its 2026 Top Property/Casualty Agencies list.
The group sells commercial and personal lines, life and health, and employee benefits insurance. The expanded agreement will also connect Trucordia with Cougar fans through BYU Athletics' platforms throughout the season.