True Prosperity Advisors Moves $162M Book to Affiliated Advisors
New York – October 01, 2026 -- Affiliated Advisors has added True Prosperity Advisors, a Rockford, Illinois-based advisory firm managing approximately $162 million in client assets, which previously operated under Baird.
True Prosperity Advisors exits Baird for Affiliated Advisors' growth platform
The firm is led by Financial Advisor Gary Love, CFP, CPWA, CEPA, alongside Registered Assistant Simeon Hanson. The team cited a need for a partner combining personalized support with scalable growth resources as the reason for the transition.
Advisor cites access to broader technology and wealth management tools
Through Affiliated Advisors, the team gains business management and operational support intended to help run efficient, growth-oriented practices. The platform also provides investment solutions, technology, financial planning resources and wealth management capabilities.