New York – October 01, 2026 -- Affiliated Advisors has added True Prosperity Advisors, a Rockford, Illinois-based advisory firm managing approximately $162 million in client assets, which previously operated under Baird.
True Prosperity Advisors exits Baird for Affiliated Advisors' growth platform
The firm is led by Financial Advisor Gary Love, CFP, CPWA, CEPA, alongside Registered Assistant Simeon Hanson. The team cited a need for a partner combining personalized support with scalable growth resources as the reason for the transition.
Advisor cites access to broader technology and wealth management tools
Through Affiliated Advisors, the team gains business management and operational support intended to help run efficient, growth-oriented practices. The platform also provides investment solutions, technology, financial planning resources and wealth management capabilities.
"Our decision was centered on finding the right environment to continue delivering the personalized guidance our clients expect while expanding the resources available to support them," said Love.
Affiliated Advisors frames the move as part of a wider recruitment push
Tom Rippberger, Managing Partner at Affiliated Advisors, said the firm's role is to give Love and his team personalized support and resources to accelerate growth while they focus on client relationships. True Prosperity Advisors joins what Affiliated Advisors describes as a growing community of advisory firms selecting the platform for independence and access to growth resources.