Heintz Performance Acquires NASCAR Steering Supplier Woodward Machine
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Concord, N.C. – October 01, 2026 -- Heintz Performance Inc. has acquired Woodward Machine Corporation, the exclusive steering supplier to the NASCAR Cup Series since 1995, in a deal brokered by Viking Mergers & Acquisitions.
Deal caps a 30-year supplier relationship between the two motorsports companies
Heintz Performance, a motorsports and performance retailer based in Concord, North Carolina, had worked with Woodward Machine for three decades before the acquisition. Jeff Edge, a senior advisor in Viking M&A's Charlotte office, represented the seller, Tony Woodward, in the transaction.