ALEXANDRIA – November 10, 2026 -- Cross Screen Media (CSM) has launched a public affairs advertising bundle that includes voter surveys, message testing and supporter activation in the media buy, with no out-of-pocket fees for agencies.
CSM extends campaign tools to post-election policy fights
The political advertising and cross-screen measurement company is applying the audience segmentation, persuasion and measurement tools used in campaigns to advocacy work. It targets public affairs agencies and advocacy groups seeking to move policy issues for clients. The bundle aims to reach decision-makers directly while building the public support and pressure needed to shift policy.
Voter surveys and message testing drive the opinion-shifting layer
CSM surveys voters to identify and tag where each person stands on an issue. It tests messages to learn what will move them and tracks opinion shifts across the campaign. Voters identified as supporters at the outset, or moved by campaign messaging, are prompted to act, from signing petitions to contacting their representatives.
Influencer audiences launched earlier this year anchor the offering
Earlier this year, CSM introduced an influencer audience targeting product that reaches legislators and the staff, donors and allies who influence them. The audiences are transparent, letting clients see every person in them. They are fully customizable and carry no upfront cost.
CEO Chauncey Southworth said advertisers focused solely on influencers in Washington or state capitals are thinking too small, noting that "lawmakers still answer to the voters they represent."
Every service in the bundle is covered by the cost of running advertising, CSM said.