Omaha, Neb. – September 18, 2026 -- Farmers National Company, the largest U.S. land management firm, has built out CommonGround, a digital marketplace acquired in early 2026 to bring transparency and valuation data to farmland leasing transactions.
Farmers National acquired CommonGround in early 2026 to pair digital tools with its ground network
The acquisition gives Farmers National a technology layer to complement its land professionals operating across more than 30 states. The company positions the deal as part of a broader push to modernize farmland asset management amid volatile commodity prices, shifting interest rates, and rising input costs.
Platform combines valuation tools, digital listings, and leasing workflows in one marketplace
CommonGround lets landowners, including institutional ownership groups, evaluate lease value and market land for lease while connecting with vetted farmers and land professionals. Farmers seeking to expand operations can use the platform to identify available acres beyond their existing local networks, addressing a gap in a traditionally relationship-driven and fragmented leasing process.
Executive says better market data drives leasing decisions for both landowners and operators
"Farmland is one of the most valued assets many families, ownership groups, and investors hold, yet understanding what it's worth and the market opportunities around it has never been more complex,