Pure Hockey Opens Fifth California Store in El Segundo
El Segundo – November 06, 2026 -- Pure Hockey, the largest hockey equipment retailer in the United States, has opened its fifth California store in El Segundo, extending its network to 110 locations nationwide.
El Segundo store joins four existing California locations
The South Bay outlet adds to Pure Hockey's stores in Anaheim, Laguna Hills, San Marcos and San Jose. The retailer now operates in 32 states under the Pure Hockey and Pure Goalie brands, alongside two ecommerce sites.
3D foot scanning anchors the skate-fitting service
The store offers equipment fittings for players of all ages and skill levels, including a skate-fitting process built on 3D foot-scanning technology. Skate services include baking and molding, sharpening and profiling.