Miami – September 23, 2026 -- PRIMA VIP INC has appointed Gil Antolin, founder of Luxury World Traveler, as a strategic partner to expand its hospitality booking network on both the supply and distribution sides.
Antolin brings a 5-million-follower media platform and 2,000-hotel network to PRIMA
Antolin founded Luxury World Traveler in 2013, building it into a global luxury travel media and marketing brand with more than 5 million followers across social platforms. He has worked with over 2,000 hotels and organized more than 30 influencer marketing events worldwide. He is also co-founder of two AI-powered hospitality software companies, Worldie AI and M2Lux.
PRIMA links hospitality providers with distribution partners through a revenue-sharing model
PRIMA VIP connects restaurants, nightlife, wellness venues and experience providers with hotels, concierges, travel professionals, creators and residential communities. The platform converts trusted recommendations into attributable, bookable transactions, with distribution partners sharing in the revenue generated.
Antolin's mandate covers both sides of PRIMA's growth strategy: onboarding additional hospitality businesses onto the platform and strengthening the network of intermediaries who direct customers to them.
PRIMA founder frames the hire as infrastructure for relationship-driven bookings
Alex Zhardanovsky, founder of PRIMA, said hospitality depends on trusted recommendations and that the company is building infrastructure to turn those referrals into measurable business, citing Antolin's combination of hospitality relationships, media reach and AI technology expertise.
Antolin said PRIMA applies artificial intelligence and intelligent commerce to trust-based recommendations, framing the technology as a tool to strengthen rather than replace human connection in hospitality.