Brightstar Lottery Unveils AI Tools, New Retail Hardware at NASPL 2026
Image
London – September 19, 2026 -- Brightstar Lottery PLC (NYSE: BRSL) will showcase a new lineup of AI-driven analytics tools and retail hardware at the North American Association of State and Provincial Lotteries (NASPL) 2026 annual conference, running Sept. 21-24 in Orlando, Florida.
Brightstar targets lottery growth with AI-powered planning and reporting tools
The company will demonstrate its Agentic Reporting Assistant, built to streamline interaction with lottery data, alongside Game Planner, an AI-assisted tool designed to simplify instant-game planning and forecasting. Additional showcased capabilities span player marketing, game recommendations, bonus optimization, and player segmentation, part of a broader push to help lottery operators uncover performance insights and improve operational efficiency.