Blue Cross, Lyft Pledge Up to $20,000 via Pink Bluebikes in Boston
Image
Boston – October 01, 2026 -- Blue Cross Blue Shield of Massachusetts has rolled out 100 pink-wrapped Bluebikes across its Greater Boston bike-share network, pledging $1 per ride up to $10,000 for Breast Cancer Awareness Month, with Lyft matching an additional $10,000 once that threshold is hit.
Blue Cross caps donation at $10,000, triggering a matching Lyft commitment
The fleet, split evenly between 50 classic bikes and 50 ebikes, will circulate through the Bluebikes system from October 1 to October 31. Riders need no code or sign-up; any ride on the limited-edition bikes counts toward the donation pool benefiting Ellie Fund, a Needham, Massachusetts-based nonprofit serving breast cancer patients statewide.