EP YAYING Launches SS27 Line for Global Buyers at MODE Shanghai
Shanghai – October 14, 2026 -- Chinese luxury label EP YAYING is using its second consecutive appearance at the Shanghai Fashion Week MODE trade show, October 8 to 12, 2026, to launch its Spring/Summer 2027 collection to international buyers across five product directions.
The brand is exhibiting at Booth F17-01, Tower T2, Jingyao Hongqiao, 688 Tianshan Road, Changning. It first joined MODE in March 2026.
Three Chinese natural materials anchor the SS27 offer
EP YAYING builds the collection on what it calls the "YAYING Three Treasures." The first is 6A-grade mulberry silk from the brand's organic sericulture base in Ningnan, Sichuan, used for lightweight spring/summer apparel and textiles.
The second is snowfield yak down, sourced through supply-chain collaboration with Aba and Nagqu. It is naturally collected and processed with low-dyeing methods for knitwear and light outerwear.