ReDEFY Builds Salesforce Fixes for 6 CA Counties Before Pitching
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Herndon, Virginia – September 17, 2026 -- ReDEFY, a pure-play Salesforce consulting partner, has already built working Salesforce Environmental Health solutions for six large California counties ahead of the state's CERS NextGen deadline, without a signed contract in hand.
ReDEFY reverses the consulting sales cycle by delivering the product before the pitch
The firm's new campaign, "Built Before the Meeting," launches at Dreamforce 2026 in San Francisco, running September 15 to 17. Instead of discovery calls and slide decks, ReDEFY constructs a working Salesforce Industry Cloud solution for a prospect's specific problem before the first meeting occurs. The first public proof is live now at redefy.com, targeting California's 81 Certified Unified Program Agencies.