Scanova Rebuilds QR Platform to Track Business Outcomes, Not Just Scans
Image
Noida – September 22, 2026 -- Scanova, the QR Code platform operated by Trycon Technologies India, has released the largest update in its history, shifting its product from measuring scan counts to tracking the business outcomes that follow a scan.
Conversion tracking now follows visitors past the scan
The update extends conversion tracking onto a brand's own website, reporting pages opened, links clicked and actions completed after the code is scanned. This lets businesses distinguish codes that generate traffic from codes that generate action, placing QR performance on comparable terms with other marketing channels. Scanova integrates with 14 marketing and sales tools, feeding this data directly into systems companies already run.