Noida – September 22, 2026 -- Scanova, the QR Code platform operated by Trycon Technologies India, has released the largest update in its history, shifting its product from measuring scan counts to tracking the business outcomes that follow a scan.
Conversion tracking now follows visitors past the scan
The update extends conversion tracking onto a brand's own website, reporting pages opened, links clicked and actions completed after the code is scanned. This lets businesses distinguish codes that generate traffic from codes that generate action, placing QR performance on comparable terms with other marketing channels. Scanova integrates with 14 marketing and sales tools, feeding this data directly into systems companies already run.
Benchmark data shows scan performance is concentrated in a small fraction of codes
Scanova's 2026 QR Code Benchmark Report, based on an analysis of 69.9 million scans, found that the top 5% of codes generate between 78% and 95% of all scans recorded. The finding underscores why the company is prioritizing outcome tracking over raw scan volume for brands running QR programs at scale.
AI Studio generates campaign landing pages on demand
To remove design bottlenecks that stall campaigns, the new AI Studio lets teams describe the page a campaign needs and have the platform generate it automatically. Pages can be refined block by block, multiple destination pages can sit behind a single QR Code, and teams can control each page's theme and SEO settings independently.
Health Center flags failures on printed codes that cannot be recalled
Because printed QR Codes on packaging cannot be pulled back once distributed, the new Health Center surfaces expired schedules, unpublished drafts and unverified domains before customers encounter a broken link. The release also adds passkey sign-in, two additional languages and dark mode.
"Scan counts tell you a code was noticed, not whether it did its job,