Dortmund, Germany – November 05, 2026 -- RingConn, a smart ring maker founded in 2021, has become Premium Partner of Borussia Dortmund's women's football team, with some players receiving RingConn Gen 3 smart rings for continued use.
Gen 3 rings go to BVB players for everyday use
Under the agreement, some Borussia Dortmund players will wear the RingConn Gen 3 as part of their daily routines. RingConn says the ring is designed for continuous wear and provides health and wellness insights through a connected experience. The company says the insights help users understand their personal health metrics and natural rhythms over time.
"Own Your Rhythm" anchors the campaign
The partnership is built around a message called Own Your Rhythm. It encourages people to look beyond external expectations, listen to their bodies and tune into their natural rhythms. RingConn describes the approach as individual-focused, shaped by personal needs, habits and experiences. It also says that small, consistent insights, rather than isolated moments, build familiarity with the body.
BVB managing director backs the body-awareness angle
BVB managing director Svenja Schlenker said the club's players are defined by commitment, individuality and a strong connection to their bodies. She added that understanding your own rhythm helps people "perform and feel well, on the pitch and in everyday life."
Financial terms, contract length and the number of players receiving rings were not disclosed.