Toronto – September 13, 2026 -- The Sales Factory has ranked #2 globally in the Outsourced Sales category of G2's Summer 2026 Grid Reports, marking the third consecutive quarter the outsourced sales and lead generation firm has held a top position on the review platform. The company also earned Leader status in the Lead Generation category, based entirely on verified customer reviews and market presence data compiled by G2.
G2 rankings rely solely on verified buyer reviews, not marketing spend
G2, described as the world's largest software and services marketplace, builds its quarterly Grid Reports from authenticated user reviews combined with market presence metrics. Leader status requires companies to sustain high customer satisfaction scores alongside demonstrated market traction, a methodology G2 says filters out purchased visibility.
Paul Griffin, Co-Founder and CEO of The Sales Factory, said the #2 global ranking reflects direct client outcomes rather than marketing spend, calling it validation of the firm's work delivering qualified pipeline and booked meetings.
Customer reviews cite fast onboarding and transparent communication as differentiators
According to the company, customers consistently highlighted the quality of meetings booked, speed of onboarding, and transparent communication, along with the firm functioning as an extension of clients' internal sales teams. Sara Rossio, Chief Product Officer at G2, noted that rankings are built from data supplied directly by verified software buyers, giving prospective customers a vetted basis for vendor selection.
Recognition follows repeat placement on Canada's Top Growing Companies list
The G2 standing adds to a run of external recognition for The Sales Factory, which has been named three times to The Globe and Mail's Canada's Top Growing Companies list, including the #1 spot among Top Growing Business Services companies in 2025. The company operates from Toronto and Tampa, serving clients across North America and beyond.