San Antonio – November 12, 2026 -- Shaw Sports Turf, a synthetic turf brand with more than 4,000 installations across high school, collegiate and professional sports, has been named Official Synthetic Turf Provider of Bowl Season.
The agreement links the turf manufacturer to Coca-Cola Bowl Season, the annual celebration of college football's postseason. Bowl Season runs from late December through early January and has served as college football's postseason for more than 100 years.
Shaw Sports Turf brings 4,000-plus installations to the college postseason
Shaw Sports Turf cites its installation record across football, baseball, softball, soccer and lacrosse as the basis for the partnership. The company has operated for more than two decades and describes itself as a premier North American synthetic turf brand.
Nick Carparelli, executive director of Bowl Season, said field quality is an essential part of the experience for student-athletes and called Shaw an industry leader in high-performance surfaces.
GAME ON technology builds field graphics into the turf during production
Shaw's GAME ON technology integrates field graphics, logos, lines and numbers directly into the turf during manufacturing. The company says this expands design options for sports facilities and teams.
Shaw also points to its PEAK Labs unit, which studies athlete data to engineer surfaces for performance and durability.
Chuck McClurg, president of Shaw Turf, said the company is proud to support a sport it is passionate about.