Montgomery, Alabama – November 05, 2026 -- Superpath, a digital marketing agency serving home service contractors, has formed a strategic marketing partnership with JB Warranties, giving the warranty provider's HVAC and plumbing dealers access to Superpath's marketing services and its ION analytics platform.
JB Warranties dealers gain access to Superpath's lead-generation tools
Under the agreement, JB Warranties dealers can use Superpath's expertise, technology and strategies to increase visibility, generate qualified leads and convert more opportunities into booked jobs. Superpath says it has served hundreds of home service companies over nearly 20 years.
The agency's "Search Everywhere" approach targets property owners across Google, social media, video platforms and AI-powered search tools.
ION platform ties marketing channels to revenue
Superpath's proprietary ION platform tracks leads, booked jobs, AI search visibility and Google Maps performance. Its Revenue Intelligence feature links marketing channels to revenue so owners can evaluate advertising spend.
Ryan Files, Head of Sales & Marketing at Superpath, said the deal connects the agency with contractors who want to build stronger brands, generate more jobs and better understand the return on their marketing investment.
Dealer Business Services division broadens JB Warranties' offering
JB Warranties, founded in 2008, provides extended warranty programs for HVAC and plumbing contractors and homeowners in all 50 U.S. states. Its Dealer Business Services division helps contractors access solutions for revenue growth and operational efficiency.
Kevin Thornton, VP of Dealer Business Services at JB Warranties, said Superpath's contractor marketing experience and results-measurement technology support the goal of helping dealers "compete more effectively and grow."