Market Trends & Strategy

SHERIDAN, WYOMING – October 22, 2025 – As retail advertising continues its digital evolution, German retailers are shifting their budgets decisively away from traditional print and toward data-powered, personalized digital campaigns. According to the new EHI Marketing Monitor 2025–2028, digital channels now capture nearly 44% of total advertising spend — signaling a structural realignment that places data management and artificial intelligence (AI) at the core of retail marketing strategies.

SHERIDAN, WYOMING – October 22, 2025 – After two years of stagnation, Germany’s online retail sector is back on a growth path. The EHI and ECDB E-Commerce Market Germany 2025 study reports that the 1,000 largest B2C online shops increased their combined net e-commerce revenues from €77.5 billion in 2023 to €80.4 billion in 2024 — a 3.8% nominal rise (3.0% in real terms). Analysts now forecast a further 5.3% gain for 2025, signaling renewed momentum across Europe’s largest digital retail market.