Cricket Australia Launches Global Streaming Service Built on Eluvio Tech
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Berkeley, Calif. -- August 31, 2026 -- Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric and AI Video Intelligence platform, Eluvio announced. The service, available at tv.cricket.com.au, entered early access ahead of a full commercial rollout planned later in 2026. Cricket TV combines live match streaming, archival footage, highlights, and original documentaries for cricket fans outside Cricket Australia's existing broadcast markets.