Commercial Strategy

ST-BRUNO-DE-MONTARVILLE – October 30, 2026 -- The Master Group, Canada's largest HVAC-R distributor, has appointed Keith Strachan as Chief Commercial Officer, effective immediately, extending his remit from Canada to commercial strategy across Canada and the United States.

Strachan takes accountability for customer growth in two countries

Strachan, previously Canadian Operations President, will be accountable for customer growth and commercial effectiveness in both markets. He will also set the direction, governance, standards and capabilities for cross-border alignment while keeping the company responsive to local markets.

Wadsworth – October 16, 2026 -- Rohrer Corporation has promoted John Fuchs to Vice President, Commercial, giving him control of the thermoformed packaging maker's commercial strategy, sales organization, business development and customer growth efforts.

Fuchs joins the Executive Leadership Team and reports to the CEO

Fuchs reports directly to Danny Teixeira, President and Chief Executive Officer, and becomes a member of Rohrer's Executive Leadership Team. He will work with that team to support the company's long-term growth objectives and customer relationships.

Dublin – October 01, 2026 -- Neuromod Devices has appointed Joe Ghiz as Chief Commercial Officer and Shannon Basham as VP of Channel Development, moves aimed at accelerating global commercial expansion of its tinnitus treatment device, Lenire.

Conshohocken, Pa. – September 29, 2026 -- TJP, an independent agency focused on value and patient access for life sciences, has acquired Evolution Consulting & Research, a market research organization serving global pharmaceutical and biotech clients.

Acquisition completes TJP's end-to-end commercial platform for life sciences brands

The deal integrates Research, Strategy, Creative, Pull-Through, and Analytics into a single operating model. It follows TJP's earlier addition of FX2 Virtual, which brought Virtual Sales Professionals, Virtual Key Account Managers, reimbursement specialists, and omnichannel data analytics into the agency's portfolio.