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customer_retention

53% of European Mobile Users Open to Switching, Circles Finds

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53% of European Mobile Users Open to Switching, Circles Finds

Singapore – September 09, 2026 -- More than half of consumers across Europe's five largest telecom markets are open to switching mobile providers, according to new analysis from Circles, exposing widening cracks in traditional customer retention strategies.

53% of consumers across France, Germany, Italy, Spain and the UK are open to switching operators

The Consumer Insights: Customer Stickiness & Loyalty in European Telecommunications report finds switching intention varies sharply by country, age and exposure to low-cost rivals, undermining the case for a single pan-European retention playbook.