PulsePoint Launches DTC Explorer to Speed Up Pharma Audience Building
Image
New York – September 22, 2026 -- PulsePoint has launched DTC Explorer, a self-service workspace that lets pharma marketers build and publish clinically-informed consumer audiences in hours instead of the longer timelines previously required for custom segment creation.
New tool cuts audience-building time by connecting clinical claims data to consumer targeting
DTC Explorer draws on PulsePoint's proprietary Bespoke Audiences, which are built from de-identified diagnosis, drug, and treatment claims. Users can filter by consumer demographics, clinical signals, prescribed drugs, insurance provider, geography, or NPI list, reviewing real-time aggregate device and consumer counts as they refine selections before publishing directly to the PulsePoint platform for activation.