Loyalty Programs

Hollywood, Florida – November 10, 2026 -- Accor and Hard Rock International have announced a global strategic partnership that gives Hard Rock hotels access to ALL Accor's more than 125 million loyalty members, with loyalty, distribution and international development all in scope.

Hard Rock hotels can opt into the ALL Accor platform

Hotels in the Hard Rock brand portfolio will be able to join the ALL Accor distribution and loyalty platform. Accor will connect participating properties to its global sales and distribution network. Hard Rock will keep running its own direct marketing and distribution channels alongside it.

Two loyalty programs to be bridged, subject to closing

Once the deal closes, the partnership aims to link ALL Accor and Unity by Hard Rock. The source names point conversion and status matching for existing members as planned benefits. The announcement does not disclose financial terms or a closing date.

Stamford – November 10, 2026 -- Some 83% of U.S. consumers plan to do most of their holiday shopping with retailers they know and trust, according to new holiday findings from Synchrony's In Sync with Consumers survey. Rewards and financing are also gaining weight in purchase decisions, with several measures up double digits on 2025.

Favorite retailers get the first look at holiday budgets

Some 80% of respondents said they will check favorite retailers for holiday offers before considering other sources. Another 55% plan to support more local retailers and small businesses, up 5 percentage points from 2025. Meanwhile, 28% are taking a more selective approach to what and where they buy.

Darrell Owens, EVP and CEO, Lifestyle at Synchrony (NYSE: SYF), said trust earns retailers the first look, but clear, differentiated value converts interest into sales.

LONDON – November 06, 2026 -- Dragonpass, the travel and lifestyle benefits platform with more than 45 million members, has acquired iCoupon, a digital vouchering business whose network spans 200 airlines, over 400 airports and more than 4,000 retail units across 56 countries. The deal is meant to accelerate Dragonpass' build-out of a global loyalty-as-a-service platform. The source does not disclose financial terms.

iCoupon brings a network already issuing £100 million in vouchers a year

iCoupon issued over £100 million in digital vouchers in 2025, including 12 million food and beverage entitlements. It has expanded into 13 technology modules covering passenger care, retail and other travel services. Its network supports more than one billion passengers.

NEWTON, Mass. – November 02, 2026 -- Sonesta International Hotels Corporation will add 19 Boyd Gaming casino resorts, with more than 9,700 hotel rooms, to its distribution platform under an exclusive strategic affiliation announced with Boyd Gaming Corporation.

The first phase is the launch of the Boyd Collection, which also brings 600,000 square feet of meeting and event space onto Sonesta's platform. The collection will appear on Sonesta's signature list of brands, giving Boyd properties exposure to visitors of Sonesta.com. Boyd properties will stay available on Boyd's traditional distribution channels.

Sonesta gains full-service resort inventory in regional markets

Sonesta travelers get direct access to Boyd resorts for leisure and business travel in key regional markets. Boyd customers gain access to Sonesta's distribution platform, its expanding brand portfolio and the Sonesta Travel Pass loyalty program.

PARSIPPANY, N.J. – November 02, 2026 -- Wyndham Hotels & Resorts will add more than 40 luxury independent hotels to its Registry Collection Hotels brand by early next year under a new partnership with HotelREZ Hotels & Resorts, operator of Elegant Hotels of the World. More properties are to follow.

The deal gives approximately 129 million enrolled Wyndham Rewards members new ways to earn and redeem points at boutique and luxury properties. Registry Collection currently spans more than 30 hotels across nine countries, including the Bristol Panama in Panama City and the Balfour Miami Beach in Miami.

London – September 20, 2026 -- oneworld has secured the title of 'World's Best Airline Alliance' at the 2026 Skytrax World Airline Awards, marking its fifth win in the industry's most closely watched customer satisfaction survey.

Skytrax survey draws millions of traveller responses to rank global airline performance

The award, presented in London on September 18, 2026, is based on a large-scale customer satisfaction survey that gathers ratings from millions of travellers on airlines and airports worldwide. oneworld's fifth win cements its position at the top of an award category widely referred to as the 'Oscars of the aviation industry.'