Sales Enablement

Redondo Beach – November 03, 2026 -- AT&T's Chad Townes was named Channel Executive of the Year at the 2026 Sandler Partners National Summit in San Diego, which drew more than 1,100 members of the technology distributor's partner community.

Summit pairs 65+ providers with 1,100 attendees across three tracks

The event combined educational panels, a keynote and sessions across Technology, Sales and Growth tracks. Attendees met more than 65 technology providers in the Exhibit Hall. Sandler Partners says its portfolio spans 220+ providers.

Eight provider managers take national Channel Manager of the Year honors

The national recipients were Kevin Bednarz (Granite), Stevie Heap (Comcast Business), Patrick Cupp (CallTower), Jennifer Rutherford (Zayo), Sarah Manley and Brett Harman (both AT&T), Nikki Beck (Front) and Matt Winterburn (Lumen).

Global – October 23, 2026 -- Pitcher is repositioning its sales enablement software as an AI-native platform, adding a no-code enterprise app builder called Pitcher Catalyst and an intelligent agent named PIA to its content tools.

Pitcher Catalyst lets teams build data-connected apps in natural language

Catalyst allows teams to create fully functional, data-connected applications inside the Pitcher platform using natural language rather than code. Pitcher markets it as an Enterprise AI App Builder.

Pitcher Pathways converts company data into live presentations

Pitcher Pathways turns a company's data and content into dynamic, live presentations. Advisors and reps use them in client conversations, with the stated aim of increasing revenue.

Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.

Fujirebio Europe moves from Showpad after two years of mobile enablement

Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.

Christian Lindknud, Senior Global Business Manager for eBusiness and Strategic Initiatives at Fujirebio, said the platform keeps field teams on the most recent and relevant resources. Reps use them in customer meetings and to catch up on complex topics between sales calls.

Global – October 23, 2026 -- Pitcher has built AI roleplay, recorded feedback and team-level readiness analytics into its sales coaching capabilities, giving sales leaders a single view of skill gaps across their reps.

Reps practice with Pitcher's Intelligent Agent and record sessions for review

Reps can roleplay customer conversations with Pitcher's Intelligent Agent (PIA). They can also record sessions and send them to a peer, coach or manager for additional feedback.

Analytics show sales leadership team readiness and recommended training

Sales leadership gets a view of the entire team's readiness. The analytics detail skill gaps and recommend training aimed at individual reps or whole teams.

New York – October 15, 2026 -- Othello, an applied AI lab building models for live sales calls, has raised $8 million in seed funding from a16z speedrun, Owl Capital and Long Journey Ventures, and says its coaching software is already deployed at more than 50 large enterprises.

Angel roster includes founders of DoorDash, Ripple and Hugging Face

Angel investors in the round include DoorDash co-founder Andy Fang, Ripple co-founder Chris Larsen, Hugging Face co-founder Thomas Wolf, Sentry co-founder David Cramer and Writer co-founder Waseem AlShikh. Axonius co-founder Dean Sysman, Deel co-founders Alex and Philippe Bouaziz and TransDigm CEO Kevin Stein also participated.

Hamlet model delivers live suggestions in under 500 milliseconds

Othello runs on Hamlet, a proprietary model built for live sales calls. A desktop app launches when a call begins and displays pop-ups in any online meeting without joining as a participant.

Houston – October 07, 2026 -- Works360 has launched PLAiPulseTM, a new experience intelligence technology that lets customers watch CPU, GPU and NPU activity in real time while evaluating AI PCs with their own applications and workflows.

Works360 rolls out PLAiPulse across evaluation programs for Intel and Qualcomm-based AI PCs

The initial deployment covers eligible systems powered by Intel Core Ultra processors and Qualcomm Snapdragon X Series platforms, plus select Microsoft Surface evaluation programs distributed through Works360. The technology is also extending to select Intel-based AI PC evaluation programs in Australia and New Zealand.

Dallas – October 06, 2026 -- Captello has launched Intelligence Cards, a feature that returns a full CRM account record directly inside its lead capture and meeting app the instant a badge is scanned or an attendee is checked in. The tool eliminates the lag between data collection and usable intelligence that has defined event lead capture since the first badge scanner.

Reps See Account History Before Asking the First Question

When a sales rep scans a lead or checks in a meeting attendee, Intelligence Cards render six layers of context in-line with the capture form: company and account detail pulled from the connected CRM, firmographic data, open and closed opportunities, account activity and open tasks, other known contacts at the account, and an AI-generated summary of key talking points. The card appears alongside the fields the rep is already filling in, requiring no tap-through or second screen.

Fort Worth, Texas – September 25, 2026 -- The Starr Conspiracy has launched Battle Card Builder, a free tool that generates competitive intelligence on a company and three named competitors in about four minutes, giving B2B tech sales and marketing teams instant access to pricing data, objection handlers and deal strategy without a login or credit card.

Tool runs three of 33 GTM Kernel components using the agency's paid-tier AI pipeline

Battle Card Builder activates the Category, Competitors and Choice Factors modules of The Starr Conspiracy's proprietary GTM Kernel, running the same AI research pipeline and model tier used in its paid client offering. Users select their company and three rivals in an arcade-style interface, verify a work email, and receive a completed report by email.

Seoul, South Korea – September 22, 2026 -- AKA, a cognitive AI company, has completed an enterprise pilot of its EOS Sales Knowledge Engine with one of the world's largest consumer electronics companies, demonstrating measurable gains in sales knowledge accuracy and evaluation consistency across large, geographically dispersed retail and reseller networks.

EOS verifies sales claims against product documentation to close knowledge gaps

The pilot targeted a persistent problem in large-scale consumer electronics retail: keeping product knowledge consistent across linguistically and geographically diverse sales and reseller teams. Traditional evaluation relies on manager judgment for both soft-skill assessment and factual accuracy, a method AKA says introduces inconsistency and scales poorly across markets and languages.