Midea

Berlin – September 09, 2026 -- FC Barcelona legend Carles Puyol appeared at Midea's stand at IFA 2026 in Berlin, marking a consumer-facing milestone in the five-year sponsorship deal between the Chinese appliance maker and the Spanish football club.

Midea uses former club captain to promote five-year FC Barcelona tie-up at IFA

The former Barcelona captain joined Midea International president Lewis Fu to present a personalized FC Barcelona jersey and tour the company's SMART MASTER smart-home zone alongside a dedicated FC Barcelona exhibition space.