USA Bobsled/Skeleton Hires The Uptown Agency Through 2030 Games
Dallas – September 30, 2026 -- USA Bobsled/Skeleton (USABS), the sport's national governing body, has named The Uptown Agency as its agency of record, handing the Dallas-based firm control of strategic communications, media relations, brand storytelling and digital strategy through a full Olympic quadrennial.
Mandate runs through the 2029 World Championships and 2030 Winter Games
The scope covers local, regional, national and international media outreach, athlete and sponsor storytelling, social content and reputation management across the cycle, including the 2029 World Championships in Park City, Utah, and the 2030 Winter Games in France.
"Bobsled and skeleton athletes train for four years for a run that lasts under a minute," said Joseph Alexander, CEO of The Uptown Agency. "We are building a program that keeps these athletes and this organization visible between Games, not just during them."