Retail & Consumer Goods

New York – September 13, 2026 -- Moonshot AI, the autonomous eCommerce website optimization platform founded in 2023, has rebranded as Shuttlebase after a naming collision with the China-based Moonshot AI, developer of the Kimi AI models, created market confusion during that company's global expansion.

Name collision with Chinese AI firm forces New York startup to rebrand

Co-founders Aviv Frenkel and Evyatar Segal said the switch was not planned but became necessary once the unrelated Chinese firm's expansion began overlapping with their brand identity in the market. "We didn't plan on changing our name, but the collision forced us to think about what we're actually building," said Frenkel, Co-Founder and CEO. "Shuttlebase captures that vision. We want to build the launchpad that allows eCommerce brands to continuously improve and move faster."

New York – September 12, 2026 -- Wella Company will place four haircare brands -- Wella Professionals, Sebastian Professional, Nioxin and Briogeo -- into Target Beauty Studio, a new prestige beauty retail concept launching September 10 across more than 600 stores and on Target.com.

Target Beauty Studio debuts with 90 curated brands and 1,600 products

The retail format spans skincare, makeup, haircare, fragrance, bath and body, and nails, combining specialty-level merchandising with dedicated Beauty Advisors and Target Circle promotional offers. Wella's four brands enter as part of this curated prestige and emerging-brand assortment.

San Diego – September 12, 2026 -- Sun Home Saunas rang the Nasdaq Stock Market Opening Bell on Aug. 11, 2026, after posting 1,715% revenue growth from 2022 to 2025, securing its second consecutive Inc. 5000 ranking at No. 198. Co-founders and co-CEOs Tyler Fish and Adam Fischer represented the San Diego-based company at the Nasdaq MarketSite in Times Square, where Inc. editor-in-chief Mike Hofman rang the bell to launch the 2026 list.

Sun Home climbs the Inc. 5000 for a second straight year

Inc.'s ranking measures percentage revenue growth over three years among U.S.-based, privately held companies. Sun Home placed No. 198 on the 2026 list, down from No. 20 in 2025, when it was the top-ranked consumer services company. The company also ranked No. 7 on Inc.'s 2026 Inc. Regionals: Pacific list.

Columbus, Ohio – September 12, 2026 -- Triple Whale unveiled a new brand identity, marking its shift from an ecommerce analytics platform to what it calls an AI operating system for commerce, after tracking more than $71 billion in gross merchandise value and $25 billion in advertising spend over the past year.

Platform now serves 65,000 brands across 85 countries

More than 65,000 brands use Triple Whale, supported by a global network of over 2,000 agencies operating in more than 85 countries.

AI operator Moby has executed over 100,000 automations

The rebrand follows the recent upgrade of Moby, Triple Whale's AI operator, which the company describes as the only AI harness for ecommerce. Moby has powered more than 100,000 automations and approximately 1 million conversations, handling tasks from ad-budget adjustments to generating creative and building Shopify landing pages.

Miami – September 12, 2026 -- Boats Group customer data shows a Mid-Atlantic brokerage generated 494% more boat detail page views after raising its average listing score by just 5%, as the marketplace operator pushes brokers and dealers to optimize inventory ahead of fall boat show season.

The company reports marketplace traffic climbs approximately 30% in the weeks surrounding major boat shows, as buyers research brands and compare models before and after visiting docks. Boats Group says listing quality during that window directly determines which sellers capture buyer attention.

Altdorf – September 12, 2026 -- HYLA has launched a redesigned corporate identity built around a simplified logo and a female-focused visual strategy, aiming to boost brand recognition across its 80-country distribution network.

New Logo Simplifies Wordmark and Frog Icon

The updated HYLA logo pairs a clearer wordmark with a redesigned stylized frog head, developed by two agencies over a 16-month period. The company has already applied the new identity to its international website.

200 Partners Attend Reutlingen Unveiling

HYLA International CEO Giuseppe Madonia presented the corporate design on September 3 to roughly 200 employees and sales partners of HYLA Germany in Reutlingen. Madonia said national markets had developed conflicting brand presentations, a fragmentation issue raised by HYLA Germany Managing Director Jan Pfeiffer that prompted the redesign.

New York – September 12, 2026 -- Printing Limitless has expanded its custom branding and printing catalog for small businesses across the United States, adding a limited-time 15% discount on all purchases via coupon code FLAT15.

Product portfolio spans banners, displays, apparel and signage for customer-facing environments

The company's online platform offers Custom Vinyl Banners, Outdoor Banners, Promotional Banners, Retail Banners, Restaurant Banners, and Company Banners alongside display hardware including Roll Up Banner Stands, Adjustable Banner Stands, Step and Repeat Displays, Pop-Up Displays, and Sidewalk Signs/Sandwich Boards. These products target storefront promotions, grand openings, trade shows, local events, and sales campaigns.

New York – September 11, 2026 -- Gaming peripherals brand ATTACK SHARK has entered a partnership with Cloud9 Esports, equipping the organization's League of Legends roster with its latest mice and keyboards for daily training and competitive preparation.

Cloud9 brings a decade of championship pedigree to the deal

Founded in 2013, Cloud9 Kia has won six League Championship Series (LCS) titles and reached ten World Championship appearances in League of Legends. The organization also holds the ELEAGUE Major Boston 2018 title, the inaugural Overwatch League championship, and a Rocket League World Championship win, making it one of North America's most decorated esports operators.

Katy, Texas – September 11, 2026 -- Academy Sports + Outdoors (Nasdaq: ASO) will send Chief Executive Officer Steve Lawrence and Chief Financial Officer Carl Ford to the Goldman Sachs 33rd Annual Global Retailing Conference, running September 14 to September 15, 2026.

Executives will hold a fireside chat webcast on September 15

The session is scheduled for 11:30 a.m. Eastern Time on September 15 and will be webcast live for investors and analysts. A replay will remain available on the company's investor relations site for 30 days following the event.

Academy operates more than 300 stores across 21 states

The Katy, Texas-based sporting goods and outdoor recreation retailer traces its roots to 1938 as a Texas family business. Its product assortment spans outdoor gear, apparel, sports and recreation equipment, and footwear, combining national brands with a portfolio of private label lines.

Miami – September 11, 2026 -- Bespoke wheel manufacturer ANRKY Wheels has recorded a roughly 40% increase in organic search traffic following a website relaunch by digital agency Digital Silk, according to Ahrefs data cited by the companies.

The new site, which went live May 27, 2026, also drove a more than 15-fold increase in keywords ranking in Google's top three positions. Domain authority grew approximately 20%, referring domains tripled, and pages with organic visibility increased roughly 3.5 times compared with the pre-launch baseline.