accessibility

Salt Lake City – September 12, 2026 -- Sorenson has appointed Scott Cederbaum as Head of Marketing, effective August 10, 2026, tasking him with leading the company's global brand, demand generation and customer lifecycle strategy as accessibility technology and AI converge.

Cederbaum joins with two decades of revenue and growth leadership across education, technology and subscription businesses

He most recently served as Chief Revenue Officer at Blueprint Prep, where he oversaw enterprise-wide revenue strategy, marketing, sales and pricing. Cederbaum has also held CMO and senior growth roles building marketing organizations, running digital transformation initiatives, and using data and analytics to drive customer acquisition and retention.