Channel Strategy

SYDNEY — November 12, 2026 -- Nuix (ASX: NXL) has appointed Lori Cornmesser as Global Vice President, Partner Ecosystems, reporting directly to Chief Customer Officer Oliver Harvey. Cornmesser previously managed more than 5,000 global alliance partners at Juniper; Nuix did not disclose how many partners it has today.

Her remit covers six partner types: global systems integrators, service providers, cloud marketplaces, channel partners, resellers and technology ecosystems. She will oversee partner engagement, enablement and joint go-to-market execution.

The reporting line places the partner function under the customer organization led by Harvey. Harvey says Cornmesser has a track record of turning partner programs into primary growth engines.

LEXINGTON, Ky. – October 30, 2026 -- TACTICALGEAR.COM WHOLESALE (TGW) now distributes Under Armour's tactical product category at wholesale, under a partnership that began in January 2026 and targets dealers serving military, law enforcement, first responder, public safety and government customers.

Under Armour selects TGW to handle tactical wholesale distribution

Under Armour chose TGW to strengthen product availability and service for tactical dealers and resellers. Dealers gain access to Under Armour Tactical footwear, apparel, outerwear and mission-specific products.

TGW bundles complementary categories into one sourcing relationship

Beyond Under Armour, TGW carries complementary product categories, so resellers can cover varied customer needs through a single distribution relationship.

Nashville – October 27, 2026 -- Xerox Holdings Corporation (NASDAQ: XRX) opened its 2026 Global Partner Summit with more than 500 channel partners from over 70 countries, pitching an expanded portfolio as a route to new buyers and profitable growth.

Xerox ties partner growth to its broader portfolio and global reach

Chief Revenue Officer Jacques-Edouard Gueden said the company's recent steps to strengthen its business now need to be put to work with partners. He said the summit is meant to give them "more ways to compete and win."

Xerox is presenting its portfolio, service and technology capabilities, global reach and go-to-market resources as tools for partners to deepen existing client relationships and pursue new business. The program includes executive discussions, product demonstrations, networking and partner-led sessions on growth and market expansion. Ovette Sampson, founder of Right AI, delivers a keynote.

Global – October 25, 2026 -- Cloudflare's PowerUP partner program offers four distinct partner models and ties partner benefits to three performance criteria, with Zero Trust bundles as an early commercial focus.

Four partner models cover resale, managed services, distribution and consulting

Resell partners sell or integrate Cloudflare products into customer solutions. Manage partners build, sell and remotely manage Cloudflare-based services. Distribute partners give resell and manage partners access to Cloudflare products, services and support. Consult partners provide services and refer customers to Cloudflare, without reselling solutions or managing services.

San Diego – October 14, 2026 -- Optro is co-investing capital directly into partner-led marketing, enablement and practice-building through a new Partner Growth Funding (PGF) program, part of an expansion of its Optro Partner Connect program that also adds two partner tracks and annual awards starting in 2027. The company announced the changes at its Partner Forum at CRX, its annual user conference, held this year in San Diego.

Technology and Distributor tracks widen Partner Connect

The Technology Partner Track has two tiers and targets independent software vendors and developers. Participants receive API tools, sandbox access and dedicated support to co-develop integrated workflows with Optro that automate data movement.

Atlanta – September 23, 2026 -- Siemba, a continuous offensive security provider, has launched Siemba Pride, a formal global partner program offering deal registration, co-sell support, tiered margins, and white-label delivery on its AI-driven continuous threat exposure management (CTEM) platform.

Three partner pillars target distinct channel roles

Siemba Pride organizes partners into three categories. Enablers are systems integrators that deploy and operationalize the platform inside enterprise environments. Amplifiers cover MSSPs, agencies, resellers, and procurement networks that bring Siemba to new customers through their own channels. Enhancers are ISVs and technology platforms that integrate with Siemba via APIs and co-engineered workflows.