Blue Jeans Go Green Hits 6 Million Denim Pieces in 20 Years
CARY, N.C. – November 04, 2026 -- Cotton Incorporated's Blue Jeans Go Green denim recycling program has collected more than 6 million pieces of denim over 20 years. The collections diverted over 3,000 tons of textile waste from landfills and produced more than 12 million square feet of denim insulation.
More than 100 brands and retailers have joined the program since 2006
The program began in 2006 as a college campus denim drive. It now runs through consumers, retailers, schools and community organizations.