ProWein Business Report 2026 shifts from market snapshot to decision tool for wine trade strategy and planning
SHERIDAN, WYOMING - March 11, 2026 - ProWein Düsseldorf has opened the first release cycle of the ProWein Business Report 2026, positioning it as a strategic compass for wine industry stakeholders navigating a tougher and more complex market environment. Produced in cooperation with Geisenheim University for the ninth consecutive year, the report is framed as moving beyond pure market analysis toward a guidance and decision-making instrument for producers, exporters, importers, specialist retail, and food service. The latest survey, conducted in late autumn 2025, drew input from over 1,000 experts across more than 30 countries, reinforcing the report's role as a broad-based indicator of sentiment and business priorities across the value chain.