By Market & Region

SHERIDAN, WYOMING – June 13, 2025 – The Industrieverband Garten (IVG) e.V. has announced new leadership within its Profigartenbau (PGB) division, signaling a renewed strategic direction in representing Germany’s professional horticulture suppliers across national and international markets.

Peter Hölzer, Sales Director Germany at Birchmeier Sprühtechnik AG, has been elected as the new spokesperson of the IVG Fachabteilung Profigartenbau. He succeeds Frank Lock, Managing Director of Lock GmbH. Malte Specht, Sales Manager at Rabensteiner GmbH, will serve as deputy spokesperson. Both newly elected representatives will also serve as board members of IVG.

Continuity and Expertise at the Helm

SHERIDAN, WYOMING – June 13, 2025 – The Industrieverband Garten (IVG) e.V., representing over 150 companies in Germany’s horticulture and garden supply sector, has responded positively to the CDU-SPD coalition agreement, while calling for swift and comprehensive implementation to support industrial and environmental progress.

The association commended the general direction of the newly presented agreement, particularly its references to industrial policy, climate protection, and water strategy. However, it also highlighted missing topics vital to the garden industry — such as rainwater management and professional horticulture — and positioned itself as a constructive partner for the upcoming legislative period.

Strategic Opportunities for the Green Sector

The IVG sees several promising elements in the coalition agreement that align with its advocacy efforts, especially regarding:

SHERIDAN, WYOMING – June 13, 2025 – The Industrieverband Garten (IVG) e.V. is set to welcome approximately 200 decision-makers from the green industry to its IVG Garden Party powered by spoga+gafa, taking place on June 25, 2025. The event will be hosted during the internationally recognized garden lifestyle trade fair, spoga+gafa, held at Koelnmesse from June 24 to 26, 2025.

A Strategic Industry Gathering at the IVG Stand

For years, IVG has served as an official conceptual sponsor of spoga+gafa and continues its close collaboration with Koelnmesse. At this year’s edition, IVG will again maintain a strong presence with its own exhibition stand in Hall 6.1 (C 022), while also spearheading the newly established IVG Garden Boulevard, a dedicated area located in direct proximity to the IVG stand.

SHERIDAN, WYOMING – June 12, 2025 – The BHB (German DIY, Building and Garden Trade Association) has released its Q1 2025 sales figures, showing a decline across the D-A-CH region — yet industry leaders are cautiously optimistic, with positive signals emerging from April and high hopes pinned on the upcoming garden season.

Q1 Sales Slide Amid Tough Comparisons and Economic Headwinds

The overall sales performance for building and garden retailers in Germany dropped by -4.0% year-over-year (-3.5% like-for-like). Austria and Switzerland mirrored the trend with declines of -2.0% and -2.7% respectively. However, these figures are influenced by an exceptionally strong first quarter in 2024, particularly in March, which posted a significant +4.4% growth.

SHERIDAN, WYOMING – June 12, 2025 – As the green industry gathers for the landmark 10th edition of the BHB GardenSummit on June 26, the event promises to once again set the standard for strategic dialogue, market analysis, and actionable insights within the gardening and DIY retail sectors.

This year’s summit aligns perfectly with spoga+gafa in Cologne, providing industry leaders with a unique opportunity to conclude their fair visit with a compact, high-value program of executive-level learnings, trend forecasting, and premium networking.

Leadership Strategies from International Retailers

The agenda opens with a keynote by Jochen Ludwig, Chief Commercial Officer at OBI and BHB Board Member, setting the strategic tone for the event. The summit then welcomes two prominent executives from major international garden retail brands.

SHERIDAN, WYOMING – June 13, 2025 – Backyard Products Backyard Kids LLC is presenting its comprehensive portfolio of premium outdoor structures at spoga+gafa 2025, highlighting a diverse range of solutions designed to enhance leisure, recreation, and functional living across residential and commercial outdoor spaces.

From stylish grilling pavilions and bar sheds to advanced louvered pergolas and kid-friendly playhouses, the company is emphasizing modularity, aesthetics, and durability — all tailored for evolving consumer demands and retail partner opportunities in the global outdoor living market.

Strategic Expansion of High-Demand Outdoor Structures

SHERIDAN, WYOMING – June 13, 2025 – American Eco Living has officially unveiled Murcano, its new outdoor furniture brand, at the prestigious Casual Market in Atlanta, underscoring its continued leadership in sustainable design and innovation for outdoor living spaces.

The launch marks a strategic expansion for American Eco Living, strengthening its foothold in the high-growth outdoor furnishings segment while reinforcing its eco-conscious values. By presenting Murcano at the Casual Market—a key industry event renowned for spotlighting outdoor lifestyle trends—the company positions itself at the intersection of sustainability, quality, and design.

Sustainable Design Meets Market Demand

Murcano’s debut collection offers a comprehensive selection of outdoor furniture, including:

SHERIDAN, WYOMING – June 13, 2025 – GrassWorx, LLC is set to make a strong impression at spoga+gafa 2025 with the introduction of its latest innovation: DuraGrass®, a patent-pending hybrid turf solution engineered to address one of landscaping’s most persistent challenges—bare and damaged lawn patches.

A New Standard for Lawn Repair and Regeneration

DuraGrass® is designed specifically for high-wear lawn areas—such as fence lines, swing set zones, and dog paths—that often resist natural regrowth. Unlike traditional patches or sod solutions, this product supports both immediate visual improvement and sustainable regrowth by integrating with natural grass.

Its standout feature is a patent-pending open-weave structure that enables:

SHERIDAN, WYOMING – June 13, 2025 – German grill brand BURNHARD is set to make a bold statement at Spoga+Gafa 2025 with the launch of its new modular gas grill, GRANT. Designed for flexibility, durability, and performance, GRANT exemplifies BURNHARD’s strategy to position itself as a consumer-focused innovator and challenger brand within the global BBQ market.

Strategic Market Positioning at a Global Industry Event

From June 24 to 26, BURNHARD will present GRANT and its wider product range in Hall 8.1, Stand F028 at Spoga+Gafa in Cologne—the world’s leading garden and outdoor living trade fair. With over 28,000 trade visitors and around 1,800 exhibitors, the event provides an ideal stage for BURNHARD to engage retailers, distributors, and partners from around the globe.

SHERIDAN, WYOMING – June 13, 2025 – As demand grows for greenhouse solutions tailored to diverse gardening needs, KGT GmbH is spotlighting two distinct models at spoga+gafa 2025: the Rose, designed with twin-wall polycarbonate sheets, and the Aptasia, crafted with real safety glass. Both reflect KGT’s commitment to quality engineering and customer-centric design, offering practical and aesthetic advantages for both commercial and private applications.

Targeted Solutions for Different Greenhouse Requirements

Greenhouse glazing is a key factor in determining functionality, energy efficiency, and visual integration. KGT's Rose and Aptasia models offer contrasting benefits designed to meet the varying priorities of end-users and professionals in the gardening and landscaping sectors.

The Rose: Efficiency Through Twin-Wall Technology

SHERIDAN, WYOMING – June 13, 2025 – YUYANG PC INDUSTRIAL CO., LTD., a global manufacturer specializing in high-quality pavilions and greenhouses, is set to demonstrate its advanced capabilities in polycarbonate sheet and aluminum extrusion at spoga+gafa 2025. The company’s presence at Hall 6.1, Booth E48 will spotlight its strategic focus on production scale, material quality, and OEM/ODM customization.

Scaling Quality Through Manufacturing Excellence

With an emphasis on industrial-grade production, YUYANG combines large-scale manufacturing with stringent quality control processes. The company has built its reputation on delivering robust polycarbonate solutions and precisely engineered aluminum extrusions—materials known for their durability, light weight, and weather resistance, all essential in modern greenhouse and outdoor structure applications.

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden has been named the number one brand in the “Garden Furniture” category in the highly regarded “Customer Favorites 2024” study conducted by German news channel ntv and the German Institute for Service Quality (DISQ), marking a significant achievement based on direct consumer endorsement.

With over 247,000 customer votes evaluated across 2,500 companies in 54 categories, the study placed a spotlight on the willingness of consumers to recommend brands. This metric, rooted in real customer experiences, serves as a critical indicator of trust and satisfaction in B2B and B2C sectors alike. In a competitive field of 29 companies within the garden furniture segment, KETTLER secured the top position.

Consumer trust as a competitive advantage

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden is repositioning itself for long-term growth by unveiling a refreshed brand identity that connects its storied legacy with today’s lifestyle expectations. The transformation—developed in collaboration with Hamburg-based communications agency YeS IDEAS—was revealed at this year’s spoga+gafa garden lifestyle trade fair in Cologne and marks a strategic step toward reestablishing KETTLER as the leading name in garden furniture.

Strategic Refresh Anchored in Heritage and Innovation

As a household name in outdoor living, KETTLER is leveraging its brand equity to carve a new path in a competitive market. The goal: to secure its position as the number one garden furniture brand for modern families and households across Germany and beyond. With the support of YeS IDEAS, the company has crafted a brand strategy that balances tradition with forward-looking innovation.

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden has emerged as a clear frontrunner in Germany’s garden furniture market, earning top honors in several independent consumer studies over the past four weeks. Recognized for excellence across categories such as customer satisfaction, durability, and overall quality, the brand continues to strengthen its position in the competitive outdoor living segment.

Multiple Awards Reinforce Market Leadership

In an evaluation by ServiceValue in collaboration with Handelsblatt, KETTLER ranked first in the “Highest Satisfaction” category for garden furniture. The study assessed 713 companies across 40 sectors, drawing insights from 110,000 consumer evaluations.

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden, a leading brand in premium outdoor furniture, has named Christian Dehn as its new Managing Director, effective April 1, 2025. Based in Glinde, near Hamburg, the appointment marks a significant leadership transition as the company accelerates its strategic growth and brand development across national and international markets.

Christian Dehn succeeds Jan Somann, who has guided the company since its 2019 re-establishment following the acquisition of the KETTLER brand rights. Somann will now transition to new responsibilities within the wider corporate group.

A Proven Leader with Global Consumer Brand Expertise

SHERIDAN, WYOMING – June 13, 2025 – EKOGRID, the garden solutions brand from PATROL GROUP, has unveiled a robust lineup of modular and multi composters in its 2025 catalog, reinforcing its strategic focus on sustainability, product durability, and intuitive design for professional landscaping and technical garden applications.

Expanding Demand for Sustainable Composting Solutions

EKOGRID’s 2025 product line introduces a comprehensive range of modular and multi composters, engineered to support ecological waste recycling and efficient fertilizer production. With volumes ranging from 260 to 1260 liters, the composters cater to diverse garden sizes and operational needs, addressing both residential and commercial use cases.

SHERIDAN, WYOMING – June 12, 2025 – Everdure, the iconic Australian brand known for blending lifestyle-centered design with cutting-edge culinary functionality, is set to make a strategic impression at SPOGA+GAFA 2025 with its latest line of outdoor cooking and living solutions. This product showcase underscores the brand’s continued commitment to design excellence, market differentiation, and global retail expansion.

A Legacy of Lifestyle-Centered Innovation

Established in 1935, Everdure has built a reputation that extends well beyond barbeque performance. The brand’s offerings are shaped by a heritage of Australian craftsmanship and a philosophy that cooking and entertaining are at the heart of modern living. At SPOGA+GAFA 2025, Everdure aims to reinforce its identity as a lifestyle innovator, not just a product manufacturer.

SHERIDAN, WYOMING – June 12, 2025 – Crescent Garden has unveiled its latest sustainability-driven innovation with the expansion of its Circular Positive line through the launch of the TruDrop Flex planter, marking another strategic step in its mission to redefine eco-conscious gardening solutions for global markets.

The new product integrates Crescent Garden’s signature TruDrop self-watering system with UBQ™, a bio-based thermoplastic material upcycled from landfill-destined waste. This combination not only reduces water usage but also diverts household waste into productive, climate-positive applications—amplifying the planter’s environmental impact across its lifecycle.

Scaling Sustainability Through Circular Design

SHERIDAN, WYOMING – June 13, 2025 – Crescent Garden has unveiled its latest innovation in sustainable outdoor living with the launch of InOu, a modular designer furniture line made using UBQ™, a climate-positive plastic substitute derived entirely from household waste. This strategic move marks a significant step forward in combining refined aesthetics with a circular economy approach for the residential and commercial outdoor furniture market.

Fusing Design Flexibility with Durability for Modern Outdoor Spaces

With the InOu collection, Crescent Garden delivers a product that blends European-inspired elegance with practical adaptability. The line’s modular structure allows users to tailor configurations to suit a wide range of outdoor environments—from expansive patios to compact balconies.

Key features of the InOu system include:

SHERIDAN, WYOMING – June 13, 2025 – spoga+gafa 2025, the world’s leading garden and BBQ trade fair, has announced "Design Gardens" as its central theme, highlighting the transformative role of design across all segments of outdoor living and garden product innovation.

This strategic focus underscores the fair’s commitment to showcasing how intelligent design influences both aesthetics and functionality in the garden industry—from smart tools to stylish furnishings—and reflects broader lifestyle and sustainability trends.

A Dual Focus: Products and Planning

By choosing “Design Gardens” as its 2025 theme, spoga+gafa is emphasizing a dual interpretation: the thoughtful planning of entire outdoor spaces and the sophisticated design of individual products. Whether it’s the layout of a balcony, the choice of irrigation systems, or the integration of ergonomic garden tools, every decision stems from intentional design.