Sponsorship

San Francisco – October 12, 2026 -- Avive Solutions will supply five Avive Connect AEDs along the course of the 36th Walk for Life & Famously Hot Pink 10K + 5K in Columbia, South Carolina, as the event's first aid sponsor. The race, presented by Prisma Health Midlands Foundation, takes place Saturday, October 17, 2026.

Medical volunteers will carry the defibrillators on the route

Event medical volunteers will carry the five devices along the course, so trained professionals have them at hand during a cardiac emergency. Jeffery Faw, the foundation's Executive Director and Chief Development Officer, said the event draws thousands of participants each year and that the devices give the medical team current technology for such an emergency.

Seoul – October 12, 2026 -- Hyosung TNC supplied its recycled functional polyester yarn regenTM ASKIN for the official race shirts at SMTOWN RUN CLUB 26, held Oct. 3 at Wangsan Marina in Incheon, after joining the SM Entertainment event as main sponsor.

Artists from SM Entertainment and other participants wore the shirts during the run. The event let the textile materials company test recycled yarn in a live running environment, as demand for recycled materials continues to grow across fashion and sports.

regenTM ASKIN combines recycled content with cooling and UV protection

The yarn offers cooling and moisture management with quick-drying properties for runners. UV protection and enhanced opacity add everyday practicality.