San Antonio – October 16, 2026 -- Frost & Sullivan has awarded TP its 2026 Latin America Competitive Strategy Leadership Recognition in customer experience management (CXM), crediting an integrated delivery model that spans 16 countries.
Frost & Sullivan rates TP strong on both strategy effectiveness and execution
The analyst firm benchmarks companies on two dimensions: strategy effectiveness and strategy execution. TP excelled in both, according to Frost & Sullivan. Sebastian Menutti, Industry Director, ICT at Frost & Sullivan, said TP systematically uses enterprise-wide technology platforms, operating frameworks and governance standards while adapting implementation to local market conditions.
Samantha Fisher, Best Practices Research Analyst at Frost & Sullivan, attributed TP's edge to its entrepreneurial culture and operating philosophy, noting that "competitors struggle to achieve similar results."
TP's 16-country model balances local, nearshore, Spanish and European demand
Under its Future Forward strategy, TP serves local, nearshore, Spain and broader European client opportunities from one regional model. Frost & Sullivan says this optimizes resources and strengthens operational resilience. Disciplined productivity, automation, governance and capacity planning support consistent execution while funding continued investment in innovation.
TP.ai and the Agents Only acquisition extend TP into AI data services
Through TP.ai, the company combines AI, human expertise and digital technologies to expand its capabilities and open new business opportunities. Its acquisition of Agents Only adds an on-demand, AI-enabled crowdsourcing model for next-generation AI data services.
Andrés Bernal, LATAM President at TP, said the strategy is built to turn innovation into business value for clients by pairing AI and global capabilities with local execution.
Outcome-based and shared-risk contracts tie TP's revenue to client results
TP's customer value strategy combines price-to-performance, customer experience and brand equity. Its outcome-based and shared-risk commercial models align performance with client objectives, while advanced automation and AI-enabled delivery support productivity without cutting service quality. A geo-diversified delivery model, security framework and standardized operating practices underpin consistency across markets.