Tourism

LONDON – November 04, 2026 -- Serbia's tourist arrivals rose 6.5% to roughly 3.13 million between January and August 2026, the backdrop for the EXPO 2027 Belgrade pitch to international travel partners at World Travel Market (WTM) London.

EXPO 2027 Belgrade runs from 15 May to 15 August 2027 and will be the first international exposition held in the Western Balkans. Organizers expect more than four million visits and over 140 international participants over the 93-day event. The theme is "Play for Humanity: Sport and Music for All", with a programme of cultural events, music, sport, exhibitions and interactive experiences.

ATHENS – October 30, 2026 -- Greek and Serbian business and tourism representatives met in Athens for a B2B networking event ahead of EXPO 2027 Belgrade, as Serbia-Greece bilateral goods trade stood at €883.9 million in 2025, according to Serbia's Ministry of Internal and Foreign Trade.

EXPO 2027 Belgrade runs 93 days with more than 140 confirmed participants

Igor Kovačević, Chief Operating Officer of EXPO 2027 Belgrade, presented the exhibition, the first Specialised Expo in the Western Balkans. It runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All." More than 140 international participants have confirmed, and organisers expect several million visits.

Kovačević said he is confident the event is on track and described EXPO 2027 as a platform for "collaboration, shared experiences and lasting impact."

Athens – October 30, 2026 -- Bilateral goods trade between Serbia and Greece reached €883.9 million in 2025, according to Serbia's Ministry of Internal and Foreign Trade. Organizers of EXPO 2027 Belgrade used that figure as the backdrop for a B2B networking event in Athens bringing together Greek and Serbian business and tourism representatives.

EXPO 2027 Belgrade targets Greek partners ahead of the May 2027 opening

Igor Kovačević, Chief Operating Officer of EXPO 2027 Belgrade, presented the exhibition, billed as the first specialized World Expo in the Western Balkans. Dimitrios Skalkos, Greece's Commissioner General for EXPO 2027, took part in the press conference. A panel discussion with Marinos Giannopoulos followed.

Kovačević said he is confident the event will be delivered successfully. He pointed to a 93-day programme designed to bring together countries, companies and people.

BELGRADE – October 29, 2026 -- Specialised Expo 2027 Belgrade expects more than four million visits, over 140 international participants and 8,000 events when it opens on 15 May 2027, with 200 days left on the countdown.

Seven exhibition halls take shape at the Surčin site

Construction is progressing across seven exhibition halls at the Surčin exhibition site. Pavilion spaces are scheduled for handover by 1 December. Organisers are also preparing transport, security and visitor services.

The exhibition runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All".

Organisers plan 50,000 business meetings and 175 business events

The programme includes around 50,000 business meetings and more than 175 business events. Organisers say these are designed to help companies of all sizes establish international partnerships.

Belgrade – October 27, 2026 -- EXPO 2027 Belgrade expects more than 140 international participants and over four million visits, with the specialized exhibition opening on May 15, 2027, 200 days from now.

Seven exhibition halls are under construction in Surčin

Work on the seven exhibition halls at the Surčin site is progressing. Pavilion plots are scheduled for handover on December 1. Organizers are also preparing transport, security and visitor services.

The event runs from May 15 to August 15, 2027, under the motto "Play for Humanity: Sport and Music for All." Organizers plan 8,000 events over the three months.

Organizers target 50,000 business meetings and 175 business events

The program includes about 50,000 business meetings and more than 175 business events. Organizers say these are open to companies of all sizes seeking international partnerships.

Ljubljana – October 16, 2026 -- Slovenia presented its pavilion concept for EXPO 2027 Belgrade at a Ljubljana networking event, as bilateral goods trade with Serbia stood at approximately USD 2.04 billion in 2025, according to Serbia's Statistical Office.

Slovenia's Expo commissioner and tourist board director present the pavilion concept

Saša Lavrič, General Commissioner for EXPO 2027 Belgrade, and Mag. Maja Pak Olaj, Director of the Slovenian Tourist Board, presented the concept at the "Visit Serbia B2B Networking" event. More than 50 business and tourism representatives attended, linking Slovenian companies and travel agents with Serbian partners.

Opening remarks came from Danilo Jerinić, CEO of EXPO 2027 Belgrade; Blaž Cvar, President of Slovenia's Chamber of Craft and Small Business; and Mag. Leon Korošec, State Secretary at Slovenia's Ministry of the Economy, Tourism and Sport.

Zagreb – October 15, 2026 -- Bilateral trade between Croatia and Serbia reached nearly EUR 1.9 billion in 2025, according to the Croatian Chamber of Economy, and tourism and business professionals from both countries met in Zagreb to turn that base into deals tied to EXPO 2027 Belgrade.

Zagreb event pairs panel with speed-networking for hospitality partnerships

The "Visit Expo B2B Networking" event combined business presentations, a panel discussion and targeted B2B meetings. The panel, "Opportunities and Impact of EXPO 2027", covered openings for tourism and regional businesses. A speed-networking session let participants discuss potential hospitality and tourism partnerships.

Ljubljana – October 14, 2026 -- Bilateral goods trade between Serbia and Slovenia reached approximately US$2.04 billion in 2025, according to the Statistical Office of the Republic of Serbia, and EXPO 2027 Belgrade is using that base to recruit Slovenian tourism and business partners.

Visit Serbia event opens ticket sales to travel partners

The Visit Serbia B2B Networking event takes place on 15 October 2026 from 10:30 a.m. to 1:30 p.m. at the InterContinental Ljubljana. It is part of the EXPO 2027 Belgrade international roadshow. The programme introduces the exhibition, officially launches ticket sales for travel partners and includes B2B networking in tourism and business.

Slovenia's pavilion concept will be presented, and the two sides will sign a Memorandum of Cooperation.

Zagreb – October 13, 2026 -- Serbia is taking its EXPO 2027 Belgrade pitch to Croatian tourism and business leaders on 14 October 2026, targeting a bilateral trade relationship that reached nearly EUR 2.5 billion in 2025, according to the Croatian Chamber of Economy.

Visit Serbia B2B Networking event opens Zagreb stop of international roadshow

The "Visit Serbia B2B Networking" event takes place at Hotel Westin, Kršnjavoga 1, Zagreb. It is part of the international "Visit Serbia" roadshow promoting Serbia's tourism and business potential ahead of the expo. The programme includes presentations, targeted B2B meetings, a press conference, a panel discussion and a cocktail reception.

Skopje – October 12, 2026 -- EXPO 2027 Belgrade is planning more than 50,000 business meetings, and organisers used a Skopje networking event with over 50 business and tourism representatives to recruit North Macedonian companies.

Visit Serbia roadshow stops in Skopje to build Expo partnerships

The "Visit Serbia B2B Networking" event was part of the international Visit Serbia roadshow. Participants explored partnerships tied to the Expo and joint tourism initiatives, including travel itineraries linking the two countries.

EXPO 2027 Belgrade CEO Danilo Jerinić invited North Macedonia's business and tourism communities to make the Expo "a shared opportunity for our region."

North Macedonia will showcase wine, music and gastronomy in its own pavilion

The country's national pavilion will carry the theme "All Rhythms of the Sun." It will present music, gastronomy, wine, tourism, culture and creative industries.